Your future career starts here

Marketing Today!

START your career while in school

Career pathways span secondary and postsecondary education, align to employer needs and careers, and provide high-quality education, training, and support services for youth and adults.

In Delaware, career pathways begin in the public education system (K-12) through Career and Technical Education (CTE) pathways offered in charter, comprehensive, and technical school districts. These pathways continue through adult education, occupational training programs, and postsecondary programs that are administered by partnering state agencies, institutions of higher education, and other service providers.

Marketing Today!

Marketing Today! (MT) program of study is a three (3) course Career and Technical Education (CTE) program that engages students with the world of marketing services by focusing on how marketing is evolving in the digital age and how companies can be successful by implementing marketing strategies.

Sequence of Courses:

Marketing Essentials for a Digital & Dynamic World, Digital and Data-Driven Marketing, Entrepreneurial and Corporate Marketing

Early College Credit/Credentials:

HubSpot Academy Inbound Certification
Google Ad Words Certification
Peregrine – Marketing
Up to 9 college credits at Wilmington University
Up to 9 college credits at University of Delaware

Work-Based Learning:

Job Shadowing
Mock Interviews
Resume Workshops

Bachelor’s Degree

Average Salary:

Common Positions:
Market Research Analyst Marketing Specialists

Associates Degree

Average Salary:

Common Positions:
Digital Marketing Manager


Average Salary:

Common Positions:
Digital Marketer

Where to find this Pathway:

Back to all Pathways

Pathway Languages:


Wage Differential

Bilingual employees are compensated with a language differential of 5-20% more per hour than the base rate of a monolingual employee


Where To Find The Languages

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Student pathway Testimonials

Beatriz Ramirez , Student at William Penn

“Now I know what I want to do with my life, thanks to the focus on careers at William Penn. At first, I picked culinary arts because I didn’t know what else to do. But I fell in love with it!”